A website has been launched dedicated to helping companies get more from their exhibition presence.

“The aim of www.exhibitionswork.com is to provide new, experienced and potential exhibitors with content on why to exhibit, and how best to exhibit,” said Darren McGrath, director at Answers Training, which created the resource. “The website has been developed to complement the trainer-led workshops that Answers have been developing and delivering over the past 20 years.”

McGrath believes that the website will act as a planning tool offering guidance and tips for anyone who is exhibiting or looking at exhibiting. “It takes them from planning their objectives, choosing the correct event, planning their activities and budgets and then measuring the success of their investment,” he said.

Although clearly designed to promote Answers Training, exhibitionswork.com does provide a comprehensive, if brief, guide, which should prove particularly useful as a check list for first-time exhibitors or for companies to check they are maximising their impact at an event. The pre-show, during and post-show activity guides are the best element, including good advice in reasonable detail about an area that is most frequently neglected by exhibitors.