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TV TIMES: How an experiential agency is helping TV advertising fight back
0 Comment(s) 12/04/2007 +0100 GMT star full star full star half star blank star blank
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TV adverting maybe having a torrid time at present, but Ian Whiteling goes to the Roundhouse in London to find out how TV marketing body Thinkbox and its experiential agency, Sledge, are using experiential marketing to help advertisers and media agencies understand the wealth of opportunities TV still offers.

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