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Virtual reality: How going online can transform every aspect of your event
0 Comment(s) 12/09/2006 +0100 GMT
InSitu Productions MD Chris Mitchell explains how virtual events can not only enhance your event by extending its reach, but also increase ROI, increase the reach for advertising and sponsors and...
- Earls Court targets Christmas party market
0 Comment(s) 12/09/2006 +0100 GMT
The increasing attempts of those venues traditionally associated with exhibitions to attract corporate clients was highlighted recently with the announcement that London’s Earls Court is...
- Arise Sir Paul!
0 Comment(s) 10/09/2006 +0100 GMT
Paul Thandi, commercial director of the NEC Group, has been appointed chief executive.
- The rise (and rise) of experiential marketing
0 Comment(s) 08/09/2006 +0100 GMT
From peripheral marketing add-on to campaign centre stage, Pete Roythorne looks at the gradual but relentless ascent of live events – a sector that’s becoming increasingly competitive.
- EVENTS:review article presented to NEC board
0 Comment(s) 07/09/2006 +0100 GMT
Andrew Morris, chief executive of the NEC Group, which runs one of the largest venues in the UK, was so impressed with a recent EVENTS:review article that he added it to his company’s board...
Days to remember...
0 Comment(s) 05/09/2006 +0100 GMT
In conversation with Robert Coren, Haymarket Exhibitions chairman and consumer events legend Peter Osborne looks back over a career of giving the public a thumping good time.
- Seminars: how to do it yourself
0 Comment(s) 05/09/2006 +0100 GMT
Ian Whiteling looks at the secrets of creating your own seminar event... and getting it right.
- Earls Court hooks design shows in for long haul
0 Comment(s) 05/09/2006 +0100 GMT
EC&O Venues has pulled off a coo over other large venues in the capital by securing long-term commitment from Reed Exhibitions to hold three of its leading design events at Earls Court.
- Will there still be exhibitions in five years?
0 Comment(s) 04/09/2006 +0100 GMT
In a make or break time for exhibitions, the Association of Exhibition Organisers (AEO) rightly focuses the theme of its annual conference on the future of the industry. But if you’re not an...
- The future's online video, says Google expert
0 Comment(s) 01/09/2006 +0100 GMT
The effectiveness of succinct video clips delivered online, as used by EVENTS:review, was hailed by Marissa Meyer, vice president for search and user experience at internet giant Google, during a...
- CMP props up Bar 06 as show exceeds expectations
0 Comment(s) 31/08/2006 +0100 GMT
The major event of the bar industry, held recently at Earls Court, has bucked the overall trend of falling exhibition visitor numbers.
- FEEDBACK Exhibitions: refocus or die
0 Comment(s) 31/08/2006 +0100 GMT
A response to "Exhibitions: An Industry in Crisis" by Keith Greetham, the chairman of Decisive Media Ltd
- An ad industry in crisis: why the smart money's on live marketing
0 Comment(s) 30/08/2006 +0100 GMT
WPP chief executive Sir Martin Sorrell’s recent comments highlight that all is not well in the UK’s advertising sector… so where’s the money going? ER’s Pete...
Northern exposure
0 Comment(s) 30/08/2006 +0100 GMT
EVENTS:review's Yorkshire mini-focus looks at two very different jewels of Yorkshire's venue offering.
- Mercedes Ideal Home deal shows brand power of events
0 Comment(s) 29/08/2006 +0100 GMT
The importance of event sponsorship has been underlined by the decision by car giant Mercedes to sponsor the Autumn Ideal Home Show, to be held from 6-15 October at Earls Court in London.
- Seminar programmes: Don?t exhibit without one
0 Comment(s) 25/08/2006 +0100 GMT
A great way to help you decide whether or not to take a stand at an event can be to assess the quality of the proposed seminar programme, which can be key in attracting the right kind of visitors.
- Bookings rocket for major Eastern venue
0 Comment(s) 24/08/2006 +0100 GMT
The East of England Showground has experienced an unprecedented rise in bookings for larger scale events.
- FEEDBACK Technology: Are you heading for a hi-tech disaster?
0 Comment(s) 23/08/2006 +0100 GMT
Our increasing reliance on technology at events puts us firmly at the mercy of machines. Any sort of drop out or failure could have disastrous ramifications… Malcolm Berger, managing...
The London International Wine and Spirits Fair shows how to keep your community on board all year
0 Comment(s) 22/08/2006 +0100 GMT
The London International Wine & Spirits Fair shows how to keep your community on board all year
- Free online guide to better exhibiting
0 Comment(s) 22/08/2006 +0100 GMT
A website has been launched dedicated to helping companies get more from their exhibition presence.
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