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FORWARD PLANNING: Navigating a regulated and legislated events landscape
0 Comment(s) 04/09/2008 +0100 GMT
Events industry consultant John Hooker talks to Ingrid Brown about the changing skills set of the event planner in the face of the emerging CSR agenda, and ask whether they are currently fit for... -
Melbourne doubles its pre touring programme for AIME 09
0 Comment(s) 03/09/2008 +0100 GMT
Melbourne has doubled the number of pre-touring options on offer to hosted buyers and media to AIME 2009. AIME 2009 will be held on 17 - 18 February at the Melbourne Exhibition Centre,... -
Wax gives Müller a taste of island life
0 Comment(s) 02/09/2008 +0100 GMT
Wax Live, the experiential arm of Wax Communications, has created an in-store tropical ‘Cadbury Dessert Island’ experience around Cadbury’s Twin Pots, Chocolate Mousse and... -
National School of Government pulls off first interactive and multi-venue event
0 Comment(s) 01/09/2008 +0100 GMT
The National School of Government has successfully executed a multiple venue event delivering sustainability and interactivity benefits to the organisers and participants. -
Samsung tours shopping centres to promote new handset
0 Comment(s) 29/08/2008 +0100 GMT
Six weeks of experiential activity by Samsung to promote its new Tocco touchscreen phone, which kicked off recently with a one-day event at the technology company’s UK headquarters on 24... -
Mela diabetes roadshow draws the crowds
0 Comment(s) 28/08/2008 +0100 GMT
A high-profile roadshow organised by leading health charity Diabetes UK to raise awareness of Type 2 diabetes among the UK’s South Asian community, has got off to a flying start, with 436... -
Bosch tours France to promote life-saving car technology
0 Comment(s) 27/08/2008 +0100 GMT
An innovative mobile trailer has been used by technology giant Bosch to get the benefits of its car safety system across to its workforce, the general public and major companies.
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