Analysis
Choose the venue around the event, not the headline capacity
17 October 2026
A room that fits the audience on paper can still fail the programme. Start with the decisions a venue proposal needs to answer.
The questions that make agency proposals comparable
17 October 2026
Before choosing a creative concept, establish what the agency is responsible for, how it is paid and how success will be judged.
Turn venue accessibility claims into a usable event plan
17 October 2026
An accessibility page is a starting point. Check the whole journey, the booked rooms and the support available during your event.
Attendance is a count, not the whole result
17 October 2026
Separate activity, outcomes and wider impact before deciding what an event achieved.
What an expansion announcement can and cannot tell a buyer
17 October 2026
Excel’s anniversary figures show the scale of its new space. They do not remove the need for an event-specific buying case.