Collider is based in London, United Kingdom, and offers strategy and audience insight (MARVELS framework; Sonar, Prism and ROXi tools), creative concepts and campaign ideas, and live events and broadcast. It works with clients in gaming and esports, entertainment, and retail and beauty.
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Images: Collider.
- Founded
- 2017
- Based in
- London
Visit website (opens in a new tab) wearecollider.com
You can give one agency the strategy, creative, build and live delivery of a brand experience, and test the idea against audience research and a return forecast before committing budget. Collider, which trades as We Are Collider from Bermondsey, publishes work ranging from a sold-out Royal Albert Hall esports final to exhibition stands in Tokyo and Milan.
Services
- Strategy and audience insight (MARVELS framework; Sonar, Prism and ROXi tools)
- Creative concepts and campaign ideas
- Live events and broadcast
- Exhibition stands and global exhibition programmes
- Experiential and retail activations
- Content and digital (CGI films, augmented reality, apps, social content)
- Innovation through Arq lab
You get strategy, creative and production under one roof, so a brief does not have to pass between suppliers. Collider does not publish a formal service list. These groups are drawn from its work, tools and team pages.
- Strategy and audience insight. MARVELS, a framework of seven behavioural levers developed with behavioural scientist Patrick Fagan, plus three in-house AI tools. Sonar profiles gamers, Prism breaks down an audience’s biases and needs, and ROXi forecasts reach, engagement and commercial return.
- Creative concepts and campaign ideas from its in-house creative department.
- Live events and broadcast. Esports tournaments, festivals, awards nights and dealer conferences, including a live and broadcast conference platform for Sharp.
- Exhibition stands and global exhibition programmes, designed and delivered end to end.
- Experiential and retail activations. Pop-ups, store takeovers and roadshows.
- Content and digital. CGI films, augmented reality, apps and social content.
- Innovation through Arq, its lab for virtual worlds, gamification and emerging technology.
Sectors and clients
You can check its record against your own sector, because its work page is filtered by B2C, B2B and innovation and names the clients. Published work covers gaming and esports (Red Bull, Riot Games), entertainment (Netflix, All3Media), retail and beauty (John Lewis, Waitrose, Rituals, Urban Decay), energy and engineering (Kiewit, Woodside, Tellurian), technology (Sharp), pharmaceuticals (AstraZeneca) and HR (Top Employers).
Recent work
You can judge the scale it handles from figures the agency publishes on its own case studies.
- Red Bull Wololo. An Age of Empires tournament staged across White Rabbit Studios, the Golden Hinde, Odeon Luxe Leicester Square and the Royal Albert Hall. The agency reports 3,000 fans at the Royal Albert Hall, 5,000 tickets sold and a peak of 115,000 viewers against a previous record of 85,000.
- Waitrose Winter Food and Drink Festival. A two-day festival over both floors of Tobacco Dock, with 10,000 tickets sold across four sessions, 250 suppliers, more than 1,000 products to sample and 120 activities.
- Kiewit exhibition programme. Stands with an LED wall built into the structure, delivered from Tokyo to Milan. Collider cites 10 years of stands across South East Asia, Europe and North America.
- Top Employers awards. An awards night at Old Billingsgate in London for 600 HR leaders from 50 companies.
Company
You deal with a London team backed by a wider group, which the agency says lets you scale or change faster through one partner. Its office is Unit 4, 156 Bermondsey Street, London SE1 3TQ, which it says is a seven-minute walk from London Bridge, and it lists no other office. Anton Jerges is CEO and Tracy Sorgiovanni is managing director. It does not state a team size.
Companies House shows We Are Collider Limited (company 10843499) incorporated on 30 June 2017 as Ruby and Ted Ltd, taking its current name on 6 December 2020. The registered office is in Brackley, and Strata Creative Holdings Limited has been recorded as the controlling shareholder since 16 June 2026. Collider describes itself as part of The Strata Group, a collective of specialist agencies.
Its homepage shows an isla member badge and marks for 27 Names, the Eventex Index 100, the Global Eventex Awards (winner), the Ex Awards (Grand Ex winner) and Campaign Best Places to Work (winner), plus the Campaign Experience, FMBE and Marketing Week awards, without years. On sustainability, the agency says its Green Gauge tool tracks decisions on production, travel, energy and catering through a project, and that it uses Perk to offset travel emissions through Verra-certified projects. It also says it is a lead partner of Elevate Mentoring and that women make up 60% of its senior leadership team.
What to ask before you appoint them
- Which of the seven MARVELS levers would it target on your brief, and how would it measure each one afterwards?
- How have past ROXi forecasts compared with actual results? The tool’s description gives no accuracy figures.
- Who builds and staffs your stand overseas, given that the site lists only a London office?
- Can you see a completed Green Gauge report, and which emissions beyond travel are left unoffset?
- What year and which entry does each award mark on the homepage refer to?
- Would your work stay with the Bermondsey team, or draw on other Strata Group agencies? No minimum project size or rates are published, so ask how fees are built too.
Related on Events Review
- Event production and brand experience agencies
- Strata, a London brand-experience agency whose site also presents The Strata Group
- Sledge, another London agency in this category
- Live Group, also listed in London
- Wonder, also listed in London
- Conference venues in London
- The questions that make agency proposals comparable
- Attendance is a count, not the whole result
Sources: wearecollider.com, its work page, approach, tools, team, People and Planet, contact page and Companies House, checked 3 November 2026.
Certifications and memberships
- isla member
- 27 Names
- Eventex Index 100
- Global Eventex Awards winner
- Ex Awards Grand Ex winner
- Campaign Best Places to Work winner
About Collider
- Team size
- 20 average employees including directors (year to 31 December 2025, accounts filed at Companies House)
- Offices
- London, United Kingdom
- Industries
- Gaming and esports, Entertainment, Retail and beauty, Energy and engineering, Technology, Pharmaceuticals, HR
Case studies
- Red Bull Wololo
- Waitrose Winter Food and Drink Festival
- Kiewit Global Exhibition Programme
- Top Employers Awards
- Sharp Inspire Expo
Published by Collider on its own website.
Details from Collider’s own published information (source: wearecollider.com, checked 7 November 2026).
Where to find Collider
Map loads here.
Unit 4, 156 Bermondsey Street, London SE1 3TQ
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